Adidas Originals, a German sportswear brand, launches its first collection of blockchain-powered virtual wearables, called “Virtual Gear.” The release of the NFT line strengthens Adidas Originals’ focus on community-driven and member-centric innovation in the open metaverse space.
The 16-piece collection is available to those who have ITM’s capsule collection from May, which was airdropped to NFT holders of Into The Metaverse. This represents a huge breakthrough for the brand, because it spans past and future generations, virtuality and reality, connection between people and their communities, culture vs identity.
Erika Wykes-Sneyd, VP of Adidas, said the following about NFT wearables at their launch: “I’m thrilled for our most passionate community members with this release. On collection launch day, every one of our capsule holders will have a choice – to express their virtual identity with adidas’ first Virtual Gear collection by burning it, or make it available to others in the community.” Our community and creators are at the heart of everything we do, which is why we are committed to exploring every opportunity that Web3 has to offer. We want to create wearables with value and utility for our community members that can be used in a variety of ways.
According to the report, people who own Adidas Originals’ Capsule NFT Collection can find out which of the 16 unique pieces they have been given by display and destroying their current Capsule NFT. This means that users must use their current Capsule NFT to create one of 16 new digital wearableNFTs at random.
Nic Galway, Senior VP of Creative Direction for Adidas Originals commented on the upcoming collection. He said that Adidas is always one of those brands which explores creativity and pushes boundaries to find new potential.
He continued, “Web3 provides an opportunity for our team to explore new possibilities in how our brand can be represented through virtual and augmented reality.”
NFT marketplaces will have the new virtual gear collection starting November 16th for those who don’t own an adidas originals Capsule NFT. As a bonus, people who have both a partner NFT (BAYC, MAYC, inhabitants) and a virtual wearable NFT from Adidas will be able to use their virtual wear on their PFP Tool that’s releasing soon.
On November 16th, members of the Capsule NFT community will be able to obtain the new Virtual Gear collection from various NFT marketplaces. As an extra incentive, those community members who own both a virtual wearable NFT and a compatible partner collection NFT (BAYC, MAYC, Inhabitants) will soon be able to use those NFTSs together with Adidas’ virtual wearables using the PFP Tool.
Most notably, the well-known sports brand Nike has made large appearances in the world of Web3 fashion. Recently, they introduced a new platform called Swoosh to increase its presence in the non-fungible token (NFT) space.